Beginners’ Advance SEO Guide:
On Sunday morning, you woke up early at 7.30 and made a search In Google: ‘Shopping mall near texas’. Then you got a number of websites showing the results chronologically on different pages.
But you open the top 3- 5 sites and got the name and location of shopping malls located in Texas. Your mind might have got some questions like-
- Why are some sites showing on the first page, whereas others after that?
- Where does the website description come from?
- How google ranks the best websites on the top?
- What are the factors many websites are struggling to rank in the top position?
The answer to the questions is SEO or search engine optimization. Websites are the virtual office which provides service to the existing or new customers. When users type some particular phrase then they get the result as some particular websites.
In the Beginers’ Advance Seo Guide, I am gonna share you some useful tips and tricks for SEO. Read it Carefully without skipping.
Each website has the target to crawl to the top for some particular keywords or phrase. Then the sites can be reached to a particular group of people. You may ask:
‘is SEO mandatory for a website to rank?’
Seo generates the organic or natural search results which are free but takes time and patience. There is also paid search tactic which makes your site ranking above the organic search but it is not for long term.
Read more on blogging guide for beginners.
If you target a business for a long term then SEO is the must. How many days will you depend on paid ads or google Adwords? Many small and medium businesses depend on SEO, as it gives a huge amount traffic to their sites.
Read this beginners’ advance seo guide carefully to learn the latest SEO strategies to implement in your blog.
- 80-85% of internet users find websites through search engines.
- 90% of users only search on the first page.
- Seo is free and works over a long term comparing to other marketing strategies.
- It helps to build an online brand presence and long-term positioning.
- It gives the better return on investment compared to other marketing medium. The only cost spent is time.
- People prefer organic search rather than paid search as it improves the authority and genuineness of the sites.
- Seo helps to convert visitors into customers as it generates a large volume of traffic which means more sales.
Read the beginners’ advance seo guide carefully without skipping any step.
How do search engines work?
Take the example of a library where a lot of books are stored on different topics. The books are stored in different racks in chronological order like the different section of economics, physics, philosophy etc.
So that you can easily go to the section and find the books you are looking for. Books are tagged with some and you can easily navigate to different pages.
This is the manual process and takes time. This is an age old practice and still exists after the emergence of search engines. Search engines are based on the same concept to save users time by giving instant information.
A search engine like yahoo, bing or google is a database containing software programs called as spiders, robots or bots that go through different sites on the web and order them based on the rules of SEO.
If a site doesn’t follow the rule made according to search engines it declines the ranking and in some cases ban also.
Search engines continuously crawl the web using these spiders and index information in their database using some mathematical formulas called search algorithm.
If you type a query ‘best inspirational stories’ on google and again type on ‘duckduckgo‘ then you may get different results. Some results may match but what is the factor of variation? It is the algorithms different search engines have.
Search engines determine which websites to show on SERP based on two major factors: Webpage Content and links.
Apart from that, there are some other factors based on which search engines rank the pages like geographical location of the searcher, historical performance of the website, quality and types of links, and no. of pages in the site.
Rich Page content:
Can you optimize your page without content?
If you are new or beginner to SEO you may be confused and if you are advanced SEO user you say ‘damn it, what a joke’.
Only content is not the factor, quality content is the factor.
Without good content, it is difficult to rank your site for particular queries. And without traffic how can you expect leads and conversion? First, you have to categorize the pages according to the products/service in your site.
Then write the post chronologically. You have to create lots of content on different topics. The more content and web pages you publish the more chances you have to rank.
Content should be user engaging and unique. As it is difficult to predict exactly what keywords people search for, it is better to post a lot of contents.
So that the chances of ranking for some particular phrases will be more. Take the example of a lottery ticket, the more tickets you buy the more chances of winning.
Long tail concept:
Search engine ranks pages according to different targeted keywords. Doing a proper keyword research is important for SEO.
As for Beginners’ in this SEO Guide, I am just giving the overview of Long tail concept.
It is tough to rank for highly competitive keywords and chances are very low to get visitors. As old players have made their positions strong it is difficult to beat them by taking this highly trafficked keywords.
Suppose you are targeting a page with keywords ‘buy bag online’ which is a very competitive keyword and you will hardly rank the page for this keyword.
A keyword like ‘buy best quality women bag’ (A long tail) is a low competitive and you easily target your page to the first page of search engine.
It is damn sure that the visitors for ‘buy bag online’ are far less than the keyword ‘buy best quality women bag’. The long tail keywords target people who want to perform a specific action or looking for a specific piece of information like buy something, sell something, how to do this blah blah blah…. Using this concept you can easily drive huge volume of traffic and turn leads into customers.
On page and Off page concept:
These two are technical and major parts of SEO.
There are various on page factors like Headline, title, URL, keyword optimization, Image optimization. On page concept deals on designing and endorsement inside the page by making some important words bold,italic, underline. Writing the Headline precisely with <h1> or <h2> tags.
Whereas off page concept is based on link building and getting links from a high authority site. Apart from that, it includes the concept of Guest blogging, blog commenting, Local listing, Classified submission etc.
SEO is the concept where arts and science overlaps. Good content writing, editing, including images, infographics which represent to arts whereas using technical concepts like on page, off page represent science.
Suppose you want to eat mangoes and you plant a mango tree, grow it by taking a lot of care and after 2-3 years It gives you a lot of mangoes. SEO is the concept like this mango tree.
You are putting your effort, time and taking care of your site to grow your rank. After some time, it gives you fruits in terms of a lot of visitors.
As it is a Beginners’ Guide to Advance SEO, I have mentioned some important factors for SEO. Read more on The Advanced Guide to SEO.
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