Best digital marketing training and courses in India:
Before proceeding to best digital marketing training and courses in India, I wanna briefly describe on digital marketing, what is its importance, curriculum and why it is in major demand in the age of informational technology.
Digital marketing or internet marketing is the marketing technology, which is carried on the platform of internet. It has become very popular in 20th century and the favorite choice for all small-medium businesses and startups. It is also most preferable marketing strategy adopted by top brands around the world. Because:
It is customer centric.
Permission based marketing.
Cheap and more profit generating than traditional advertising.
Gives high return on investment.
Gives result in a short period.
Based on trust building, information sharing.
It is the fastest growing industry where companies are investing to do their branding and generating leads. In this marketing strategy, your website remains at the center, which works as a virtual office and you have to drive traffic from different sources like search engines, Youtube, social media, email, different websites etc.
This is the modern marketing technique which is mostly preferred by users as it doesn’t disturb them like annoying tv ads or newspaper ads. Due to the increasing number of mobile, smartphones and internet users, it is gonna rule the marketing industry in this century.
There are millions of jobs going to be created in the next decade. In this technology, front users are human and the end users are human. Only technology works between human to save their valuable time and money .
Like one end is the seller and the other end is the buyer, where the medium between them is internet based platforms. The platform may be an e-commerce or service based site.
One of the most amazing features in Digital Marketing is you can target a specific group of people according to your choice, like specific geographic location, country, area, specific age group, people related to specific professions etc.
For example, if you are in Bangkok and want to sell your ebook or courses to people from different countries, then you can run marketing campaigns targeting Tokyo, Shanghai, Singapore, London, Paris etc.
Due to the evolution of internet technology, each business wants their presence online. In a very short time Facebook, Alibaba, Amazon-like companies grew their popularity by the online marketing platforms.
You see from stock exchange to logistic supply everything is online today. And it is the starting of the online evolution. So most companies envision the bright future of the brick mortar business into an online business.
Digital marketing opens wide opportunity in different fields like Seo, web development, Youtube marketing, content marketing, e-mail marketing, blogging, affiliate marketing, freelancing, social media marketing, online business etc. You can do your expertise in any field. You can start your career as a digital marketing assistant or Seo assistant, social media analyzer.
When you get the experience you can move to different positions like a digital marketing executive, digital marketing manager, SEO manager, social media manager etc. As you gain more and more experience your salary will be hiked.
Or you can start your career as a trainer, blogger, affiliate marketer, youtube marketer which are the parts of internet entrepreneurship. Maximum people do their own business in this field as they want financial freedom, travel around the world, become their own boss, no fixed time of work, set up their own company etc.
Way2inspiration which is the leading best digital marketing training and courses in India, brings you the online advance digital marketing training course where you will learn the fundamental of internet marketing, search engine optimization, blogging, youtube marketing, content marketing, website crafting, email marketing etc.
Online Classes including real time projects.
Free e-books and assignments.
Free Video lectures.
Seo is the process of optimizing a website so that it will be ranked on the top for a keyword. A career in SEO is bright and evergreen as it is the starting of web 2.0 technology. Seo is the backbone of digital marketing. Without SEO no one will get access to your website.
As your website gets traffic from search engines. You get access to this article on the search engine by typing a keyword. This is the SEO, which brought you here. SEO is completely free and if you do properly easily get a large number of visitors and leads.
There are different parts of Seo like on page, on site, off page, international Seo, local Seo. You need to know thoroughly each part to start a good career in Seo industry.
Duration: 50 classes.
Search engine marketing is another important part of digital marketing. You can’t always depend on SEO to get website traffic. As SEO is a long term process which may take 2-4 months to rank your site on top.
If you want the immediate result to get a lot of traffic or leads then you have to learn SEM. It includes paid marketing which can give you immediate result.
Top companies, and e-commerce companies prefer SEM as their marketing strategy to get a lot of sales and branding.
Google AdWords is the major advertising network which helps in Search Engine marketing. It includes search engine ads, display ads, video ads, e-commerce ads, shopping ads. After completion of the course, you can appear google AdWords certification. Top companies like Accenture, Wipro, Capgemini hire Google Adwords professionals.
Duration: 40 classes.
In the world wide web, content plays the major role. So each company website produces their unique and original content. Using content you can attract visitors to your blog. Content is the powerful entity in the content management system.
Companies having good quality content can get good leads who can be converted into customers. So you need to learn content writing, how to find the idea for a content, giving title heading to the content. Content is prepared and edited to solve problems and provide valuable information to the readers.
Content marketing includes promotion of the content. It is the right content to the right context. Context is who you are writing the content for. After content is published you can promote it by various ways like social media marketing, bookmarking, SEO, email marketing. Many companies hire for content writers, content curators, editor.
Duration: 5 classes.
You don’t need to become a professional web designer but you have to learn the website development in content management system. WordPress is the popular cms using which you can develop a business or professional website.
You will learn what are the different types of websites, domain and hosting plans, content management in WordPress, WordPress plugins and themes. To develop a WordPress website you don’t need to know the technical knowledge in Html, CSS coding. It is very easy and good for SEO. After learning in details you can develop static as well as dynamic websites.
Duration: 20 classes.
Youtube and video marketing:
Video blogs are very popular now a days. According to the survey conducted by Cisco, the next decade will be the rule of video blogging. As internet speed is growing faster day by day video are mostly watched on phones and computers. So the career in video marketing is bright.
Youtube, Vimeo, Dailymotion are the platforms for video blogging. You will learn how to find a topic for creating a good quality video, script writing, camera and mic setup, how to choose a good quality camera etc.
After publishing the video you need to know the marketing techniques to promote your video. You have to create your own channel and earn money from views and affiliate marketing.
Duration: 20 classes.
Social media marketing:
Social media optimization and social media marketing are great marketing strategies to promote your brand. That’s why many companies create their pages on facebook, twitter, Instagram to generate leads and do brand awareness.
There are billions of active users on different social media whom you can target to share your product and content.
Duration: 30 classes.
When you grow followers for your website or facebook page then whatever you post or promote, people will accept it. Then you can sell products or service.
IN affiliate marketing you sell products of other companies like Amazon, Alibaba, Flipkart, Commission junction etc. and you will get the commission for each sale.
But it needs time and patience as people will buy the product if they trust you. So first you need to attract visitors by good quality content then give free information in the form of an ebook, video, infographics then promote.
Duration: 7 classes.
In e-mail marketing, you will learn how to write and design a good e-mail template, how to use and operate email marketing software like MailChimp, Aweber, how to design subscription form and integrate it into your website, how to grow email subscribers etc.
Duration: 5 classes.
Online Reputation Management:
Companies are very conscious of establishing and retaining their reputation. If you write bad reviews of any product then it affects and harms the reputation not only of that product but also of the company.
Then comes ORM which helps to rebuild the lost reputation of the company online. This is a team work where the management time works to build the reputation of the company on different platforms like mouthshut, justdial, amazon.
Duration: 5 classes.
In web analytics, you will check the number of visitors coming to a website from which location, which device, active visitors etc. This is a statistical work but very amazing and you will not get bored.
Duration: 4 classes.
Freelancing is a very popular career worldwide. Many people and companies seek people to get their work done to save their time. These persons are called as freelancers. They are their own boss and work according to their time. Some work as freelancer content writer, software developer, web developer, SEO expert, Link building expert, web designer etc.
Duration: 4 classes.
Real Time project:
After completion of the course, you will get support to start your own project. We provide you support and guidance to build your own website and Youtube channel until you earn money from it. So join the best digital training and courses in India now.