Latest SEO interview Questions
Here I am gonna mention some important Latest SEO interview questions and answers for freshers and experienced which may help you to crack an interview.
Tell me something about your work experience?
I am Aseem Bharadwaj. I am working for Rs technology Pvt. Ltd. I am working as a Seo strategist to elevate the site’s ranking and in search engines.
I have 3 years experience in creating quality content, keyword research, competitors’ analysis, Link building, WordPress site management. Apart from that, I have basic knowledge in handling Html, CSS, PHP-based websites.
I have worked on 20 SEO and 25 SEM projects so far. Apart from that, I conduct training online on my own website way2inspiration.com.
Why do you choose your career in Seo?
I developed an intense interest to choose SEO as my career during my university studies. It is really a fantastic option for the career which is the combination of arts, science, and technology.
I thought, publishing a book and distributing it, would take a lot of effort, money and time. Instead of that if I could publish my experience online using website and SEO technology which is totally free and it would be worthy enough.
It would be time-consuming and could spread my message to more and more people worldwide than publishing a book could. And the industry is growing rapidly, each and every business is gonna online In future.
So the career in this field is bright. I can do a job or do my own business if I know the in-depth knowledge in SEO.
Nice, What are the major factors to improve the page rank?
According to google, there are 200 factors that affect the page rank. Some of these are good title optimization, URL optimization, content with numbering and bullets, H1, H2 tags, the inclusion of keywords in the title, URL, meta description, good keyword density, quality unique content, content with an optimized image, infographics or video etc.
Along with that, we have to do off page optimization like social sharing, social bookmarking, link submission in high PR directories, Guest blogging and press release.
I prefer youtube marketing as the best off page optimization method to get a lot of visitors. We have to work from a 360-degree angle where our website or blog is at the center.
Ok, In a b2b consumer how do you suggest the SEO plan?
In a B2b consumer I will like to suggest categorizing the pages according to the products or service they are selling. Most of the B2b consumer sites use transactional keywords like ‘buy bouquet online’ or ‘Learn math for class x online’.
In this case competition is high and I will work according to that. In the case of an e-commerce site which sells shoes, I will categorize the shoes into different sections like ladies’ shoes, gents’ shoes, children shoes, Formal shoes etc.
Then I suggest keywords according to that like, ‘Buy Children school shoes online with discount’.
What are the keywords you have ranked for different projects?
So far I have worked on different projects like Get software services, Arena animation, RS software, W3 technology and a number of small-medium businesses from the UK and USA.
Latest SEO interview Questions
I have ranked different sites in top 5 positions for different keywords like ‘Best Digital marketing agency in Essex’, ‘Best Pizza home delivery in texas’, ‘Best inspirational stories’, ‘Best Mba Colleges in Ahmedabad’ etc.
Nice, What are the uses of meta keywords?
According to Google, meta keywords don’t carry any value to rank on SERP. But I consider writing a good meta description including focus keywords including in it works well.
If your competitors give you spam backlinks, how do you reject that?
I check the backlinks from webmaster tool and make a list of the links in excel sheet. Then check the PR, PA, DA, do-follow, no-follow of the links. And I will use disavow tool to copy the low-quality links and report it.
What are the forums sites you have worked to get backlinks?
What is keyword density?
It is the percentage of occurrence of keywords in the post. Good keyword density holds a good SEO score. Earlier it was considered as a major ranking factor.
How do you know the keywords that your competitors are ranking for?
To check the competitors’ keywords, I use different tools like rank signal, majestic SEO, Semrush, Opensite explorer, Buzzsumo etc.
Why does penguin update hit a site?
If a site gets a number of spam links from low authority or PR sites to boost ranking fast.
How do you do keyword research?
Keyword research is the first step before creating a content. Good keyword research not only gives you good traffic, but also saves a lot of time for ranking.
I always choose the long tail keyword with low volume search. Suppose there is a keyword I want to check ‘best SEO training and services in Delhi’, I go to search engine and type the keyword there.
If I find few results exactly matching the keywords or the search volume is less than in lakhs, I choose the keyword.
Then I use google keyword planner tool, Hubspot tool to check details. Apart from that, I do research using Quora, kindle books, Youtube.
Nice, On which basis do you consider a keyword has low volume or high volume search?
First, I type the keyword for exact matches by including double inverted. If the results are between 1000 then I consider it is a low volume search.
I type in Google as usual and if the result shows the number between 10000 to 50000 then also I consider it as a low volume search. if it shows as low competition in Google Keyword Planner, then I consider it as low volume.
Do you have experience in guest blogging?
Yes, I have done several guest blogging on different sites. First, it is beneficial to build relation and second it drives good traffic.
What are the tools do you use for SEO?
So far I have been working with different tools like, Google webmaster, Majestic SEO, Rank Signal, SEO quake, Moz SEO Bar, Google Keyword Planner, Quick Sprout, Squirrly, Google Analytics, Yoast SEO etc.
What are the effective steps do you take to improve on-page SEO score?
The on-page score can be improved by a number of ways like, clear title tag, H1, H2 tag, Making sentences bold, italic, numbering, giving space between sentences, the inclusion of keywords in the title, URL, content etc. Title, URL, image optimization works well.
What is the use of local SEO?
If you submit your business in google local listing then it may appear on the top as search engine gives priority to the local business on top.
How do you recover a site hit by panda update?
Panda update hits if a site consists of duplicate and low-quality thin contents. So we have to remove the old contents as soon as possible and upload the fresh contents on a daily basis. In this way, we can recover from panda update.
What are the effective steps do you follow to do off page optimization?
Off page optimization can be done in different ways like blog commenting, social bookmarking, guest blogging, Local Business listing, directory submission, forum posting etc. The local classified submission also works well.
What are the social bookmarking sites do you use to building links?
I have worked with several social bookmarking sites so far, some of these include Digg, Diggo, Delicious, Pinterest, scoop.it, Tumblr, Stumbleupon.
What is the difference between do follow and no follow links?
Do follow in simple term means google gives value and no follow means doesn’t give any value. But in some cases no follow is also considered.
How does domain authority effect SEO?
The age of domain is also a ranking factor for SEO but not a major one. In some cases, old domain ranks better.
How do you do footer optimization?
The footer should be optimized with the inclusion of links to different pages or posts, contact us, address etc.
Do you think that social media sharing impacts SEO?
Yes, Definitely. If a post is shared a number of times its ranking is improved on the search engine.
Between on page and off page optimization which do you consider as a major ranking factor?
Both are major ranking factors from SEO point of view. We have to give priority 50-50.
What is the role of content in SEO?
In the world wide web content is considered as king and Seo as queen. Using good quality content we can attract visitors and convert them leads and customers.
Content plays a crucial role in solving the problem of a visitor in the awareness stage.
Google and search partners give priority to authority sites. Contents should be relevant to your research field and unique.
Search Engines give priority to high quality unique relevant contents. Contents more than 2000 words rank fast and easily on top. Content should be posted on the regular basis to win the competition.
One of your clients says “after a long time work of link submission, I am not getting to top position for the keywords”, what would you suggest him?
Then the keyword he has taken might be highly competitive. I would like to suggest to do a keyword research again and choose the low competitive keywords. Or if it will not work I will suggest creating some good backlinks.
If your competitor is outranking your site for any keyword by using black hat technique, what major steps you will take?
First, I will check the title bar, if it is stuffed with a no. of keywords or not. Then I will select all the content and check if there are any hidden characters or not.
If it happens then there is black hat technique used. I will report google by taking a snap.
I have written the SEO interview questions and answers for freshers and experienced, which I have faced from different interviews. As a beginner, these questions are enough to crack an interview.
But as an experienced you have to know the questions as a real-time employee. Share it with your friends and leave comments.
Latest posts by A. Bharadwaj (see all)
- Link building strategies to grow website traffic+conversion - February 14, 2017