Digital Marketing SEO Social Media: How To Promote Your Website Thru Facebook

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With billions of active users, Facebook proves to be one of the best venues to promote your website. It is one of the biggest social media platforms today, a lot of people are there, and there’s a good chance that they may be interested in what you have to offer. Your biggest challenge is to make your website visible on the platform.

Promoting your website on Facebook is one effective way to attract traffic and improve your likelihood for conversion. But are you promoting your website on it the right way?

Here are the best practices you need to keep in mind:

Create a Facebook page

As  would tell us, social media is an integral aspect of digital marketing. And if you’re leaning towards using Facebook as a venue to promote your website, then the first important step you need to take is to create a dedicated Facebook page.

You can make the page all about your site, your brand and what you have to offer.
The Facebook page is instrumental in promoting your website. You can display your website link prominently on the Facebook page, as well as be able to post exclusive contents on what your website is all about.

Promote your page

With the Facebook page already created, you now want to expose it to as many people as possible. Fortunately, there are several ways to do this.

  • You can do the traditional method of putting the link of your Facebook page in all your marketing materials, including email signatures and business cards.
  • You may also invite your immediate social circle to like, follow or share your page.
  • You may also promote the page across various Facebook groups; this is also an effective way to magnify exposure.
  • You can also create a unique hashtag for your business and encourage your audience to put it on their posts so you can reach more prospective customers.

Utilize Facebook buttons

Installing various Facebook buttons on your website makes it easier for your audience to promote your site’s content into the Facebook platform.

The Facebook Like, Share and Follow buttons are essential in allowing audience cross-promote your website content to their own Facebook feeds, therefore helping your website gain more traffic from their social circles. These buttons are basically free advertising which exposes your site to the broader audience.

Keep the audience engaged with new contents

It is essential to keep updating your Facebook page with new and fresh content to make your website more visible towards your audience, as well as achieve good ranking on search engines.  A page without, minimal or inconsistent content can turn your audience off.

New and fresh content engages the audience and feeds them about what’s the latest on your website. You can not only post website content, you may also experiment with various content forms to see which type engages your audience the most. You may post an image, a video, a link or a text contents at various times of the day.

You can get creative with your Facebook posts and not focus solely on promoting website content using the standard text and link format. Also, consider using call-to-actions to prompt the audience to do what you want them to do, such as joining an event, liking or sharing a post, or leaving a comment on your post.

Facebook Ads

Although you can already promote your website across your social network, you might want to consider spending some money to improve reach and exposure. Facebook ads allow you to target an audience based on a number of factors, such as age, location, gender, interests and so on.

Additionally, you may use ads to boost content. If you are promoting content via Facebook ads, chances are higher that it will attract the right audience.

Finally, you can refer to analytics to determine which works and which doesn’t. Facebook generates data on which posts get more engagement from the audience, allowing you to better refine your efforts on contents that give the desired results.

Final Thoughts

Facebook is one of today’s indispensable venues in promoting your website. Suffice to say, if your website, brand or business isn’t on Facebook yet, then it is missing a lot of opportunities in generating traffic, improving conversion and making sales.

Fortunately, there are a couple of ways to utilize Facebook for promotion and widening your site’s exposure. You can use one, more or all of the strategies stated herein, but you must be committed in maintaining both your Facebook page and website to maximize your reach.

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A. Bharadwaj

Digital Marketing Expert, Coach and Consultant, Web Developer, Entrepreneur at Way2inspiration
I am the founder of which is a technology based website for internet marketing enthusiasts. I am a blogger, trainer, content writer and social media expert. I love reading books and doing research on internet. I conduct coaching on Digital Marketing, SEO, Google Adwords, Social Media Marketing.
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